Maru Gonzalez - Photo

Maru González

User Experience | Digital Product | Business Designer

Welcome to the world of user experience design! I'm Maru Gonzalez, and I'm truly passionate about creating exceptional user experiences, designing intuitive user interfaces, and helping digital products and businesses thrive. My expertise lies in translating the unique needs of people and businesses into flexible and adaptable solutions. 
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At the heart of my work, you'll find the guiding principle of "human first." To me, it's all about deeply understanding and fulfilling the fundamental needs of individuals and businesses alike.

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What we can do together

I can help you discover, define, design, and deliver effective solutions that connect people to your business in new, meaningful ways.

Who this is for

Explore the different types of contracts that I have available, learn how payment works and understand the delivery methods involved.

Get in touch

Are you ready to collaborate and bring your UX design projects to life? Let’s connect and get started.

Maru Gonzalez - Photo

What we can do together

Let’s dive into the fascinating
‍stories behind those metrics!

by working together to discover, define, design and deliver outstanding solutions.

Image Description: Screenshots of real clients work where faces and sensitive information has been blurred for privacy purposes. Confluence, Jira, Trello, Adobe Analytics, Tableu, Mouseflow, HotJar.

Discover

From Idea to Business case

In this stage, our primary focus is to deeply understand and fulfill customer needs. It’s here that we determine the viability of developing a product or feature.

Popular Gigs

Free
We will
review your documentation, data and KPI's to assess the current state
so I can
provide initial recommendations.
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From $200
I will
audit the user experience and interface of your existing website or app
so you can
get actionable suggestions.
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From $200
I will
research, analyse and synthesise findings
so you can
learn benefits, costs and times to identify business opportunities.
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From $100
We will
create personas, scenarios and customer journeys
so we can
understand user experience, needs and motivations.
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From $200
I will
create low-fidelity prototype or storyboard
so we can
interview and validate our ideas with real users and stakeholders.
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Create my Gig

Image Description: Screenshots of real clients work where faces and sensitive information has been blurred for privacy purposes. Confluence, Jira, Trello, Adobe Analytics, Tableu, Mouseflow, Hotjar, Mural, Miro.

Define

Get Estimates | Request for Proposals

Defining the scope and desired outcomes of your project is crucial. With me, you'll have a clear product roadmap that outlines what will be delivered, when, and why it's essential.

Popular Gigs

From $100
We will
create user flows and user stories
so we can
understand user experience, needs and motivations.
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From $200
I will
create information architecture, wireframes and mockups
so we can
validate feasibility with stakeholders.
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From $200
I will
create interactive clickable prototypes
so we can
validate them through usability testing.
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From $200
We will
create a product roadmap
so we can
define a project scope and desired outcomes.
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From $200
I will
provide a list of features and technical specifications
so you can
request for proposals / quotes.
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Image Description: Screenshots of real clients work where faces and sensitive information has been blurred for privacy purposes. Figma, Sketch, Invision, Adobe Creative Suite, Canva.

Design

Making the Complex Simple

Collaborating with me means we’ll work together to transform intricate concepts and process into accessible and user-friendly experiences.

Popular Gigs

From $200
I will
create customised UX / UI designs
so we can
implement them in your preferred platform and solve human & business needs.
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From $200
I will
create high fidelity interactive prototypes
so we can
test-iterate on design ideas and validate them through usability testing.
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From $800
I will
work on your web, mobile or SaaS app using your preferred design software
so we can
ensure a seamless collaboration process.
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From $800
I will
design or redesign your website, ecommerce or app on any platform
so we can
integrate to your existing workflow.
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From $100
I will
create engaging contents using Adobe Creative Suite or Canva
so we can
boost conversions and brand awareness.
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From $100
I will
design your email / newsletters templates
so we can
setup Mailchimp / Hubspot / Salesforce / Oracle / Responsys / Klaviyo / Adobe campaigns.
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Image Description: Screenshots of real clients work where faces and sensitive information has been blurred for privacy purposes. Figma, Sketch, Invision, Adobe Creative Suite, Canva, Mailchimp, Hubspot, Salesforce, Confluence, Jira.

Deliver

Seamless Handover, Support, Management, Updates, Refinement, and Publication

I'm fully committed to being with you every step of the way, from the initial concept to post-launch support and continuous improvement. You can expect a seamless and collaborative process as we work together to achieve outstanding results.

Popular Gigs

Free
I will
provide video specifications for developers
so you can
ensure that designs are implemented as expected.
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From $800
I will
code your website in Webflow, Wordpress, Squarespace, Shopify
so we can
implement custom designs, interactions and animations.
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From $800
I will
create your design language system
so you can
ensure collaboration with other designers, developers, and stakeholders.
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From $100
I will
manage, update, refine your assets, contents and campaigns
so we can
keep your marketing campaigns running and updated.
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From $200
I will
design and code custom edm templates
so we can
setup Mailchimp / Hubspot / Salesforce / Oracle / Responsys / Klaviyo / Adobe campaigns.
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Maru Gonzalez - Photo

Who this is for

Tailored solutions for you and your team

I understand that every project has unique budget considerations. I offer flexible billing options, including hourly, daily, or monthly rates, and can tailor my engagement to your specific needs.

Whether you'd like me to be an integral part of your team or work on a per-deliverable basis, I'm adaptable to your preferences.

Rest assured, I take privacy seriously and am open to signing a non-disclosure agreement. Plus, I'm flexible when it comes to working remotely or on-site, depending on your location and requirements.

Popular Stories

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We want to

redesign our app

so we can

include some new features and revamp our brand.

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Create my Story
Business Director
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We want to

create and mantain our new DSM in Figma

so we can

keep stakeholders on the same page.

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Create my Story
Team Leader
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My client wants to

find an experienced designer

so they can

cover their designer's annual leave.

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Create my Story
Recruiter
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I want to

collaborate with an UX Designer to research, prototype and test

so I can

build a strong business case.

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Create my Story
Business Analyst
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We want to

redesign our app

so we can

include some new features and revamp our brand.

Closes quotation mark
Create my Story
Business Director
Opens quotation mark

We want to

create and mantain our new DSM in Figma

so we can

keep stakeholders on the same page.

Closes quotation mark
Create my Story
Team Leader
Opens quotation mark

My client wants to

find an experienced designer

so they can

cover their designer's annual leave.

Closes quotation mark
Create my Story
Recruiter
Opens quotation mark

I want to

collaborate with an UX Designer to research, prototype and test

so I can

build a strong business case.

Closes quotation mark
Create my Story
Business Analyst

Popular Projects

Maru Gonzalez - Photo

Get in touch

Create my Gig

Are you ready to transform your ideas into reality?

Please complete the form with your information and share your unique story—a story of unmet human needs, waiting to be transformed into something truly remarkable.

Your story

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Copyright 2004 - 2024. Maru Gonzalez. Melbourne / Naarm Australia.

I acknowledge the Traditional Owners of the land where I work and live. I pay my respects to Elders past, present and emerging. I celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.

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